Lolóma Fiji at Professional Beauty London 2024: A Celebration of Pacific Beauty Businesses

We had the absolute pleasure of exhibiting at the 2024 Professional Beauty London, one of the industry's most anticipated events, hosted at the iconic ExCeL London.

For Lolóma Fiji, this wasn't just an opportunity to present our products to a broader audience; it was a chance to showcase our two newest products and reconnect with other Pacific beauty product businesses.

The star of our showcase was our much-loved Hibiscus Scented Coconut Melt. This luxurious, nourishing melt has become a Lolóma Fiji signature, and it was heartening to see it captivate visitors to our stand. Infused with an exquisite blend of Hibiscus, our Coconut Melt entices with notes of rose, tropical fruits, creamy Fijian coconut, delicate white flowers, and a touch of sweet orange. As the scent lingers, it reveals an earthy and grounding hint of cedarwood—an aroma that truly transports you to the heart of the Pacific.

Equally well-received was our new Tropical Mango Coconut Melt. A vibrant essence of tropical mango and fruits, layered beautifully with the unmistakable creaminess of Fijian coconut. As it melts into the skin, hints of vanilla and freesia linger, creating a warm, comforting fragrance that feels like a tropical escape.

The response to both of these new melts was overwhelming! Visitors were drawn not only to the scents themselves but to the purity of our ingredients and the integrity of our brand's Fijian roots. Many expressed a deep appreciation for our commitment to sharing authentic Fijian beauty with the world.

One of the highlights of this event was reconnecting with our peers from the Pacific from the beauty industry. Through the International Trade Centre's (ITC) stand, we found ourselves among friends and collaborators, all dedicated to bringing the unique beauty and culture of the Pacific Islands to an international stage.

We are immensely grateful to the ITC for their unwavering support in helping us reach new markets and for facilitating an environment of shared growth and mutual inspiration.

At Professional Beauty London 2024, we were reminded of how much we value being part of an international community that celebrates and uplifts beauty brands like Lolóma Fiji. We're beyond excited to carry the wonderful feedback and connections we made at the exhibition back home.

Thank you to everyone who visited our stand, to our fellow exhibitors, and to the International Trade Centre for supporting us on this journey.